"There is always the question. You wonder if people like you for you-or the inevitable disturbing question: "Are they after something?" -- Mary Lea Johnson
Our Approach To Giving
MyGivingCoach.com is an online coaching service created to help
donors experience the joy of giving. It was created by The Gordon
Loux Company, LLC, a group of professionals committed to helping
the affluent donor become more effective in their philanthropy.
Started in 1994, The Gordon Loux Company established its Mission
“To assist donors turn their dreams into reality with results
by developing proactive and effective programs.”
Our approach to giving demands that donors be proactive in their
philanthropy. Donors must dream their own dreams
and examine their hearts to find their passion for giving. When
donors find an organization that meets their goals and fills
their hearts, a long-term relationship has an opportunity to
develop. If this is missing, more often than not, true satisfaction
is rarely realized.
Ideally, the relationship creates more than a simple fiscal
transaction. Instead, a partnership evolves with donor and nonprofit
working together for a shared passion.
This approach to giving also demands accountability – accountability
from nonprofit organizations and accountability from donors.
Donors who utilize The Gordon Loux Company find a firm committed
to independent donor advocacy, a firm staffed by skilled professionals,
and a firm under girded in both a knowledge of the industry
and a knowledge of the donor community.
Donors affiliated with this firm also realize this approach
to giving works – and works well. And, above all, they
find their passion for givingrecognized, realized, and
rewarded.
