The Gordon Loux Company research indicates that today’s donors want greater organizational information prior to giving than at any point in history, including greater:

• Information
• Implementation of a strategic plan
• Involvement
• Investment return
• Integrity of leadership
• Insistence on effectiveness
• Influence
• Identification with a cause
• Individualized attention and public recognition
• Interdependence with compatible organizations
• Investors
• Interaction with leadership

The number of nonprofit organizations now exceeds 650,000 while over 50,000 private foundations exist.

Each week a plea for attention. Each week a plea for funds.

With these ever-increasing requests, donors must exert greater control over contributions. Donors must become proactive in their giving.

To gain a better understanding of how to improve your giving and see how your giving personality fits within the above profile, click here.

If you fit the profile listed above and want to begin researching a particular nonprofit organization, click here.

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