America's economic boom during the past decade has spawned
an unprecedented growth in charitable giving. During one recent
year, Americans gave away a record $190 billion in donations
to all manner of philanthropic causes.
This boom has been a boon to many philanthropic causes that
are doing urgent work around the world. But the question we
all need to consider is what are we going to do with our fiscal
blessings? Where do we want our windfall to go? Which of the
world's many pressing needs do we want to help meet?
For example, many people have upped their giving to Compassion
International, a Colorado charity which helps feed and educate
360,000 needy children in 22 countries around the world.
"This is an incredible period in history that could
even surpass the levels of giving we saw in the days of Henry
Ford, Andrew Carnegie, and the Rockefellers," said Kathie
Delph, director of development for Compassion, where income
has grown from $40 million in 1990 to $92.5 million last year.
The ministry has expanded its programs and its staff has
outgrown its current headquarters in town and is constructing
new facilities north of town.
Not all charities have grown this quickly, but many have
watched both their budgets and their programs multiply, meaning
they are feeding and clothing more homeless people, sending
out more international missionaries, operating more camping
programs for young people, or producing more books and studies
or radio and television broadcasts.
Still, new times and new money mean that organizations are
rushing to adapt new means of communicating their needs to
people who write the checks or make the grants.
Today, thousands of nonprofits vie for donor dollars. And
with so many competing organizations, funders sometimes have
a problem differentiating who everyone is. Some donors are
swayed by whichever group has the flashiest promotion materials
or the biggest ad budget.
Other donors and grant-makers are paying more attention
to bottom-line issues like financial accountability and program
effectiveness.
Nonprofits are also being forced to deal with the same issues
of size and scale that secular corporations face, which means
that some of the bigger charities can do a better job of promoting
their message to the public.
But if you want to make the best use of the wealth you've
been given, don't merely respond to the messages groups are
sending out. Rather, begin doing some of the work of investigation
that can help you give to the things that matter most to you.
Investigation inquires looking inward (at yourself, your
values, your passions) and outward (searching for the groups
that are doing the kinds of things you want to accomplish).
We can help you with both, but the important thing is to
not let the tremendous opportunities created by the recent
boom-times slip through your fingers.
Back to Internal Articles
& Research
|